Breaking beauty norms and encouraging body positivity are important issues that we are taking an increasingly strong stance for today, but how many of us are aware of the battles being waged in our local grocery stores?
Yes, the battle of the warped vegetables and faulty fruits is waged every single day, and every day, we face needless casualties. Believe it or not, but fresh food is falling prey to society’s idea of beauty too. This is beyond getting a good cut of meat or picking out the freshest fruit. No, this is about the bulbous cucumber, the oval tomato and the stocky carrot.
In America, about 60 million tons of perfectly good, fresh produce gets disposed-off just because of the way it looks; it is about 33% of the total produce per annum. And this is the story in the ‘developed’ countries across the globe. Perfect, cosmetic and glossy; these farcical words spell a very real disaster for food deprived nations where people are starving into oblivion, while we frown over a slightly crushed loaf of bread.
In a country like India, where the range of opportunity goes from one end of the spectrum to the other, we can actually prevent this problem from snowballing further. One option is getting that ‘ugly’ produce to the deprived sections of our state or town’s communities directly from stores, and feeding them and the other is acceptance!
So, next time you see a weirdly shaped veggie, don’t judge.
About the Author:
Meher is a freelance conceptual artist, writer and activist. She is an avid reader, singer, runner and a foodie!